CASE STUDY
A bold 20-day rebrand where design, storytelling, and execution transformed AtyaSecure into PurpleHunt’s unforgettable identity.
On 15th August 2024, PurpleHunt (formerly AtyaSecure) approached us with an ambitious and urgent rebranding challenge. They weren’t just changing a name—they were making a bold statement:
The new identity had to be launched at a high-profile industry event scheduled for 4th September 2024—leaving us with less than 20 days to:
“Anyone can make a logo. But only a story-driven logo creates recall value. We need recall value.”
18 Days 15 August – 4 Sept (Product Lunch)
Praveen Nettimi (Founder), Divakar Prayaga (Co-Founder)
STEP 1
Before touching design, we spent the first 1 days immersed in research
and discovery.
Most cybersecurity companies relied on predictable visuals:
The problem? None of these stood out. They blurred together in the minds of customers. PurpleHunt needed something unique.
We curated moodboards focusing on:
This gave leadership a visual compass, reducing uncertainty and accelerating approvals.
STEP 2
Client reaction: Immediate recognition. They loved how the eagle symbolized PurpleHunt’s AI vigilance and proactive power.
STEP 3
We rebuilt PurpleHunt’s site to match its vision—clear, modern, and built to inspire trust from the first click.
Within just 10 days, we redesigned the website — something not commonly achieved. The website shifted from being a passive brochure to an active brand engine that instilled confidence and drove conversions.
STEP 4
Instead of blending in, we designed assets to dominate the event space—sharp, high-contrast visuals that pulled attention in crowded halls.
Client Benefit: PurpleHunt’s stall, materials, and stage presence became conversation starters, attracting more visitors and inquiries compared to competitors.
Event Day
Surrounded by dozens of cybersecurity brands, PurpleHunt’s identity cut through the noise.
Delivered a 2-month scope in just 18 days
The eagle story became a talking point
Website visits and social impressions spiked immediately after launch.
Secured long-term partnership with the CEO after the successful launch
The event launch was just the beginning. Together, we’ve begun re-engineering PurpleHunt’s backend technology stack to:
With 5+ years in UI/UX, marketing, motion graphics, and strategy, I create audience-centric solutions that blend creativity with data to build impactful brands. From design systems to storytelling, I help ventures connect meaningfully with their audience. Passionate about working with bold, mission-driven founders, I bring creativity, precision, and purpose to every project.
Based in India, Working Globally
From quick tasks to long-term help – I’m here.
